Monday, November 24, 2008

Newsletters

Today I am supposed to discuss and compare different newsletters.

I think that of the examples provided to me the first comparison I can make is that they are all easy to navigate through. They serve the purposes that they were intended for.


In your face and Creative Characters both are targeted towards a young, design oriented audience. They go above and beyond the single column newsletter creating a look that the audience may like more and respect. These (especially In your Face) are different because of the clean double column layouts. In your face staggers it's articles back and forth between the two columns. The pictures stay within the columns that the articles are in. Creative Characters uses the second column for captions and illustrations. 


Fontshop Newsletter Archive not only shows newsletter but efficiently archives them month to month. The home page divides the page into a two column layout. When you click the month it will take you to the newsletters. The newsletters switch over to a single column grid. This newsletter is notable because of it's ability to organize months of newsletter into an easy to navigate site. This site based off past issues of Font Magazine. They have the newsletter because of the issues selling out and the desire to share past information with people seeking it. 
Emigre News is another magazine newsletter. It's a simple single column newsletter that is designed to share magazine articles with people who didn't get a chance to purchase the mag. due to it selling out.

Rising Stars is another type site. It feels less professional/hip than say In your Face. The single column grid is functional and suitable for the audience that will be reading. It is different in that it seems much less forced than the others.


The newsletter for the window maker is complex but still easy to follow. The type hierarchy, color, size and placement is what makes this successful. With all the information given it could have been very easy to make a mess of things. This particular newsletter is designed to last longer than say Rising Stars so the layout is much more structured and a lot more put together.   


Of the PDW newsletters I'd have to say that the science museums would be the most successful for a transfer to the web. It doesn't have any headers that would run across the screen, which could be problematic for different size monitors. The photos have been placed in locations that would make more sense for a web based newsletter. The type could stay in three columns or easily be modified to a single column layout. 






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