Wednesday, September 2, 2009
Sunday, February 22, 2009
Tuesday, January 6, 2009
Monday, November 24, 2008
Today I am supposed to discuss and compare different newsletters.
I think that of the examples provided to me the first comparison I can make is that they are all easy to navigate through. They serve the purposes that they were intended for.
In your face and Creative Characters both are targeted towards a young, design oriented audience. They go above and beyond the single column newsletter creating a look that the audience may like more and respect. These (especially In your Face) are different because of the clean double column layouts. In your face staggers it's articles back and forth between the two columns. The pictures stay within the columns that the articles are in. Creative Characters uses the second column for captions and illustrations.
Fontshop Newsletter Archive not only shows newsletter but efficiently archives them month to month. The home page divides the page into a two column layout. When you click the month it will take you to the newsletters. The newsletters switch over to a single column grid. This newsletter is notable because of it's ability to organize months of newsletter into an easy to navigate site. This site based off past issues of Font Magazine. They have the newsletter because of the issues selling out and the desire to share past information with people seeking it.
Emigre News is another magazine newsletter. It's a simple single column newsletter that is designed to share magazine articles with people who didn't get a chance to purchase the mag. due to it selling out.
Rising Stars is another type site. It feels less professional/hip than say In your Face. The single column grid is functional and suitable for the audience that will be reading. It is different in that it seems much less forced than the others.
The newsletter for the window maker is complex but still easy to follow. The type hierarchy, color, size and placement is what makes this successful. With all the information given it could have been very easy to make a mess of things. This particular newsletter is designed to last longer than say Rising Stars so the layout is much more structured and a lot more put together.
Of the PDW newsletters I'd have to say that the science museums would be the most successful for a transfer to the web. It doesn't have any headers that would run across the screen, which could be problematic for different size monitors. The photos have been placed in locations that would make more sense for a web based newsletter. The type could stay in three columns or easily be modified to a single column layout.
Sunday, November 9, 2008
I have chosen to do my biography on Alexey Brodovitch.
Brodovitch was born in 1898 in Russia. His childhood goal was to attend the Imperial Art Academy. He eventually abandoned this goal and opted to fight the Czarist army. At the end of his service Brodovitch moved to Paris with his family. In Paris he began demonstrating his dominate artist style. He won many awards, making him stand out from the crowd. In 1930 Brodovitch began teaching at the Philadelphia College of Art. It would be shortly after his move to America that Brodovitch would begin his journey on becoming one of the most influential art directors in the Golden Age of Magazines.
In 1934 a man named Carmel Snow saw Brodovitch's work. He was instantly drawn to the work and offered him the job of Art Director at Harper's Bizaar. Brodovitch excepted the offer creating one of the most influential teams in design and magazine history.
Brodovitch remained Art Director for 24 years.
He used the works of many famous artists, photographers and designers. Some of these included A.M. Cassandre, Salvador Dali and Man Ray. He is remembered for his love and style of photography. He was quite successful at creating very clean and elegant photos and layouts.
He continued to art direct the magazine Portfolio that was unsuccessful financially but hugely successful in the design world. He also continued teaching students at what he called his "design laboratory." Eventually he moved back to France where he died in 1971.
Brodovitch's was influentialy to the design world for two main reasons. The first was helping to introduce a european design style to US magazines. He did this by simplifying the layouts drastically. The second was by utilizing all forms of art in his layouts. Paintings, illustrations, photos were all included; and by many different artists.