It's a Mad, Mad, Mad, Mad World.

In case you have not heard, Mad Men is the must watch TV show for our humble class of future designers. I can't get enough of this show. The writing is smart and has engrossing storylines. The characters are completely unlikeable. They lie, cheat, have screwdrivers for breakfast (before work). I was even saw a full grown man slap a child in the face and it wasn't even his own kid! I love it. 

But Mad Men isn't all child abuse and alcoholism. It has a lot of great design references from the early 60s. The kind that give you that "aha!" feeling that is so great when you connect something that you have learned in school with real life. 

Here are some of the references that I picked up so far, anyone else have any others?

Exodus Movie Poster by Saul Bass

"Think Small" Volkswagon Campain by Doyle Dane Bernbach

I thought there might of been a shout out to the Andy Warhol lifesavers campaign. Someone at Sterling Cooper (the ad firm) mentions that maybe now they could get lifesavers. However, upon further research Warhol did the ads for lifesavers in the 80s not the 60s.